Newsletter for Distributors 



Dear Distributors,

We would like to thank you for your support, engagement and performance during this year. 
In these challenging times, we are proud to say that we stayed focused on our strategy to build a safe, smart and sustainable world - for you, our valued distributors, and for our colleagues, customers, and our communities.

Highlights in this newsletter include:
- ABB’s selection as 'Best of the Best' and front-page feature in a top U.S. electrical distributor magazine.
- During our recent Capital Markets Day, ABB Group discussed the long term shift to more attractive markets. Did you know that ~33% of ABB Group revenues have been generated through distributors in 2020? That is +10%-points since 2016!
- Our operations are evolving. During EUEW convention, we discussed taking a full value chain approach to sustainability. We do this by working closely with you so we can amplify our sustainability impact, fulfill customers’ expectations, and generate new business opportunities.

Please accept our sincere wishes for a happy holiday season and a safe and healthy New Year. We look forward to continuing positive progress with you in 2022!

Let’s write the future of safe, smart and sustainable electrification. Together.

“Deeper relationships, higher growth powered by our partnership.”

Best regards,
Your Distribution Channel Team



News in Brief 



ABB named 'Best of the Best' and featured in top US electrical distributor magazine  

tED magazine, a publication for the National Association of Electrical Distributors (NAED), recognizes marketing excellence for manufacturers and distributors in the industry annually. This year, entries were judged in 10 categories, and ABB won four Best of the Best Marketing Awards, including best overall marketing for manufacturers. Go inside to read the innovative marketing efforts that garnered this industry recognition.



The IMELCO ABB Distributor Award 

ABB regards its cooperation with IMELCO and national associations as important for promoting its products and solutions.



ABB Capital Markets Day 2021: 
Cementing Performance Culture

ABB hosted its Capital Markets giving an update on ABB’s ongoing transformation and insights into our technologies and offerings and made an Introduction of ABB Circularity Framework as part of 2030 Sustainability Strategy.



EUEW Annual Business Convention 2021

We would like to thank everyone who participated and contributed in the making #EUEW2021Barcelona possible!
We are looking forward to seeing you next time.



ABB at #Expo2020 in Dubai

Experience ABB’s latest technologies and meet experts at #Expo2020.
As an official partner of the Swedish Pavilion, ABB showcases its leading technologies under the pavilion's theme: “Co-creation for Innovation”.
Expo2020 will run until March 31, 2022.



Light+Building 2022

We are looking forward to the Light + Building 2022 and to the dialogue with you on site! 


ABB Value Provider Program

To create this joint value proposition and help distributors to grow their business and differentiate as a service driven organization, we will be rolling out the ABB Value Provider Program for ABB Ability™ solutions.

Certified partners will be able to promote and sell our smart and connected devices along with our Software-as-a-Service solutions, with the option to incorporate additional services including design, commissioning and after-sales support.

We will help our certified Value Provider partners to build an incremental set of competences for a given digital domain of expertise, empowering them to enroll on the program based on on-the-ground capabilities and local go-to-market strategy.

Our partnership and certification process is aimed at enhancing distributors perceived added value in offering customers solutions that address their needs in a specific area (domain of expertise).

ABB wants Value Providers to develop their expertise in particular domains and to be recognized as expert by Customers. As a result, are provided with a label on which their relevant domains of expertise are listed.

With ABB Ability digital offering we help our partners to become expert in digital solutions and relevant domains such as Asset Management, Energy Management, Building Management, E-mobility.

If you want to learn more about ABB Value Provider Program please click on the button below.


Environmental, Social and Governance 



Balancing the needs of society, the environment and economy

We believe that innovation in safe, smart and sustainable electrification means progress towards a healthier and more prosperous world for future generations. 
This means balancing the needs of society, the environment and economy.



Drinking Our Own Champagne on Carbon Neutrality

Applying ABB technologies and methodologies to our own operations is invaluable for improving our service to customers, while keeping ABB on track to achieve its goal of carbon neutrality by 2030.



Working with channel partners: driving productivity and profitability together

Why is a company of ABB’s size engaging with third-party channel partners, you might ask? Why not simply deal with all end customers directly? Here is the reason.





ABB Electrification
Course Finder

Can help you build knowledge and real skills to support your customers. With learning structured by customer need and +1000 short courses, it’s easy-to-use, relevant and practical. 





The cleanest kilowatt is the one never used: saving energy with digital energy and asset management

Energy savings are closely connected to asset management. It is quite often the condition of the assets that affects energy distribution efficiency.



Skills shortage in data centre sector drives move to the cloud

According to ABB’s Kent Chow, using smart solutions for the installation and maintenance of power equipment could help relieve skills shortages in the data center segment in the Asia Pacific region and Europe.





Frozen Music
Episode #14

In our Episode #14 of Frozen Music videos, Berlin Architect and Family-Man Carlos Zwick has the dream to find a perfectly suited plot of land nearby a lake to build a home for his partner and 6 children.



The path to carbon-neutral buildings and cities




ABB wins 2021 Frost & Sullivan global product leadership award for intelligent buildings




ABB introduces ‘Plug N Charge’, the fast and user-friendly way to recharge EVs



Santa travels electric!



ABB Formula E fully charged for Season 8 of sustainable motorsport 

Starting in January 2022!


Food & Beverage


Missed our expert Powering Smart Progress webinar series?

Access our free on demand webinars to discover how ABB helped other Food & Beverage operators overcome safety, sustainability, and efficiency challenges.





Specifying compact secondary substations for harsh environments


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